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Thursday, April 12, 2012

Facebook Devours Instagram: Buying a Product

Reporters can easily get carried away in characterizing mergers and acquisitions in business.Regarding eBay buying PayPal in 2002 for $1.5 billion, Google purchasing YouTube in 2006 for $1.65 billion, and Facebook acquiring Instagram in 2012 for $1 billion, expanding in the technology sector can be viewed as buying technology as a product rather than acquiring another company. Accordingly, the fact that Instagram had not earned any revenue is irrelevant. 

The full essay is at "Taking the Face Off Facebook."