Why did Mark Zuckerberg unload $2.3 billion of his Facebook
stock? The complete answer likely involves more than meets the eye, at least
relative to what business reporters and editors had to say publicly in 2013. What was not said is itself a story worth publishing.
Beyond Zuckerberg’s stratagem, what the media didn't say might be more significant than what made it through
the filters.
Part of the answer concerning Zuckerberg’s sell-off involves his need for cash to pay taxes that would be due from his exercising an option to purchase 60 million Class B shares in 2013. This move likely implies a belief that Facebook stock would not go much higher. Had Zuckerberg strongly believed at the time that Facebook was yet to cash in on advertising revenue beyond that which the market had already factored into the company’s stock price, the CEO would not have exercised the options in expectation of a wider spread. Even with the taxes coming due, the billionaire could probably have found an alternative way to come up with the cash.
Part of the answer concerning Zuckerberg’s sell-off involves his need for cash to pay taxes that would be due from his exercising an option to purchase 60 million Class B shares in 2013. This move likely implies a belief that Facebook stock would not go much higher. Had Zuckerberg strongly believed at the time that Facebook was yet to cash in on advertising revenue beyond that which the market had already factored into the company’s stock price, the CEO would not have exercised the options in expectation of a wider spread. Even with the taxes coming due, the billionaire could probably have found an alternative way to come up with the cash.
The organizational lifecycle. When Zuckerberg decided to sell a block of shares and exercise options, he already had a picture of Facebook already on the downward slope without much chance of revitalization. Image Source: www.sourcingideas.blogspot.com
The full essay is at "Zuckerberg's Facebook Stock."
