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Saturday, April 4, 2015

Walmart’s Strategic Use of Public Policy on Social Issues

In coming out publicly in favor of the governor of Arkansas rejecting legislation that critics claimed could allow discrimination against gay men and women, Doug McMillon, CEO of Walmart, put the company squarely in a controversial arena in a very public way. CEO’s typically try to steer their respective companies clear of such controversial waters, fearing that a group of customers opposed to the stance would bolt, and even protest at local stores. So why did Walmart’s CEO enter the fray on the social issue and take a progressive stance in such a conservative state?