Leadership as a topic in business became popular in the 1980s. It was not enough, however. James Burns distinguishes transformational leadership from the mere transactional leadership in his book, Leadership. Servant leadership raised the ethical bar by applying the ethical model of Jesus in the Gospels to leadership in business. Leadership vision quickly became a buzz word, as was charismatic leadership. All of these renderings can be interpreted as business trying to escape its mundane terms for a loftier enterprise in which ideals are more salient or applicable. As valuable as efficiency is, it is difficult to get excited about it. The problem is that many (or some) leadership consultants on social media have gotten too caught up on their utopian platitudes that leadership becomes a mere subterfuge. Certainly the utopian ideologies do not define leadership or are attributes of it, and yet the "coaches" claim that platitudes are necessary to leadership. In other words, I contend that leadership gurus, or "coaches" (a mis-applied analogy that wrongly dismisses the word "consultant" as too boring), had by 2023 taken to social media to project whatever utopian ideology they value onto leadership. The term has become too vague as a consequence. In fact, the concept of leadership became a near synonym for goodness in human relations and excellence in terms of virtue ethics. As a result, the concept approaches being a tautology whose actual meaning has been rendered vacuous from the a projection of so many subjective, utopian ideologies. Relative to such lofty remakes of leadership, management has become almost a dirty word—certainly not as flashy as visionary leadership. In actuality, the "coaches" are evangelical ideologues.
The full essay is at "Utopian Ideologues in Leadership Consulting."
See also: The Essence of Leadership
