“Personalizing the flying experience” Sounds pretty good,
doesn’t it? Let’s add to it, “and better target promotions.” This addendum has
doubtlessly been lauded in the corporate hallways at American Airlines, yet
that airline’s completed phrase likely smacks of a marketing ploy to the
general public. Specifically, the first part hinges on the second, which in
turn is a function of profit-seeking and ultimately greed. As per the general
relationship between increasing risk and reward, the airline’s strategy is not
without risk.
The full essay is in the book, Cases of Unethical Business: A Malignant Mentality of Mendacity.
The full essay is in the book, Cases of Unethical Business: A Malignant Mentality of Mendacity.