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Tuesday, November 19, 2013

Mammoth American Airlines Trades Passenger Privacy for Profit

“Personalizing the flying experience” Sounds pretty good, doesn’t it? Let’s add to it, “and better target promotions.” This addendum has doubtlessly been lauded in the corporate hallways at American Airlines, yet that airline’s completed phrase likely smacks of a marketing ploy to the general public. Specifically, the first part hinges on the second, which in turn is a function of profit-seeking and ultimately greed. As per the general relationship between increasing risk and reward, the airline’s strategy is not without risk.
The full essay is in Cases of Unethical Business: A Malignant Mentality of Mendacity, available in print and as an ebook at Amazon.