A Facebook “challenge” asking users to post a current photo and one from a decade earlier went viral in early 2019. Even though it is unlikely that the company was behind the “challenge” going viral, that the company had been working on facial recognition technology had users being suspicious on the motive behind the “challenge.”[1] A writer for Wired wrote at the time, “Imagine that you wanted to train a facial recognition algorithm on age-related characteristics and, more specifically, on age progression (e.g., how people are likely to look as they get older). Ideally, you’d want a broad and rigorous dataset with lots of people’s pictures. It would help if you knew they were taken a fixed number of years apart—say, 10 years.”[2] Why would Facebook want to track how a person is likely to look years later? Some users may put up an old picture of themselves or simply not update the existing photo, but why would Facebook want to know what those users are likely to look currently? Perhaps Facebook wanted to be able to identify those users in current pictures uploaded by others. So why did the company deny using the “challenge” for such a legitimate purpose as connecting people socially? Nonetheless, the company insisted that it had no benefit from the “challenge” going viral. This statement seems suspicious, especially given the company’s earlier lapses on user privacy. I contend that an even more toxic subterfuge existed at the time at Facebook—a cloak that held user accounts hostage until a clear facial picture could be supplied.
The full essay is at "Facebook: Holding User Accounts Hostage."
