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Sunday, July 22, 2012

Facebook Selling Users’ Personal Data: Unethical?

With advertising accounting for more than 85 percent of its revenue, Facebook has faced great pressure in the wake of its lackluster IPO to translate its unique asset, the pile of personal data it collects from 900 million users, into advertising revenue. I contend that Facebook’s handing over that data without first grouping it is unethical on a gut level.

The full essay is at "Taking the Face Off Facebook."