Hitting record-low ratings
among total viewers and in the 25-54 age demographic, CNN had its overall
lowest-rated month in April 2012 since August 2001. In May 2012, the network
hit a 20-year low for total viewers during primetime viewing.[1] Something had
gone seriously wrong. Perhaps the easiest move when a company takes a nose-dive
is to fire the top. Accordingly, Time Warner executives were thinking of
replacing the president of CNN Worldwide.[2] While taking off the top might make
sense in government because the entire administration is apt to change,
business firms tend to be more entrenched even when under new management.
The full essay is at "CNN's Hosts."
1. Rebecca Shapiro, “CNN Considering Leadership Change in Wake of Ratings Woes: Report,” The Huffington Post, June 8, 2012.
2. Ibid.
