It is perhaps just human nature to assume that the attitude towards ethical (and unethical) business is uniform from culture to culture around the world, with one's own culture being definitive and thus the default as a standard. But just as far-away cultures can be very different than one's own, so too can far-off business practitioners and even regulators have different beliefs, values and thus expectations concerning how ethical business norms should be than do such people in one's own culture. The E.U./China trade interface provides a case in point.
The full essay is at "The E.U. on Chinese Online Marketplaces."
