Monday, March 23, 2020

Authentic Corporate Social Responsibility during a Pandemic

"We’re doing a lot of social distancing,” U.S. President Trump claimed during his press conference on Coronavirus on March 23, 2020. The day before, he had said he is proud of the American people for voluntarily taking precautions. March 21st, I had been in a Target store to buy some necessary items. No one was "social distancing," including employees. A more accurate, and better understood term would be physical distancing, as it is more broadly applicable than socializing and the latter can be done at a distance, especially via telephone and the internet.[1] A day before, I had been in two grocery stores—two because one—a Safeway [Albertsons]—was missing so many hoarded items. I found no physical distancing at Safeway and Sprouts. The former was not that safe after all, and the latter's healthy-food was not being sold in a healthy way. It was as if the employees, customers, and managements were oblivious to the obvious risks, but the explanation may be more complex. I contend that it applies to corporate social responsibility too. For I also found that none of the store managers was making announcements or had signage to remind people to keep a distance from other people in the respective stores. On March 26, 2020, I again saw no physical distancing being done by employees and customers at a Safeway store; the store manager told me he would have a store meeting on the issue. In the meantime, not even periodic announcements would be made. This is known as erroneously applying status-quo management procedures in a state of emergency. Also, Safeway's store management had not acted proactively to ration products such as toilet paper and cleaning products that had been voraciously grabbed off the shelves by herd-exuberant customers in a panic mode. In short, I submit that the unique business conditions of the Coronavirus pandemic can be used to assess whether corporate social responsibility is real or merely a marketing tool.
How actually safe was Safeway during the pandemic?

1. "It is important for us all to realize that when they recommend 'social distancing' . . . what health experts are really promoting are practices that temporarily increase our physical distance from one another in order to slow the spread of the virus." Cecilia Menjivar, Jacob Foster, and Jennie Brand, "Don't call it 'social distancing'," CNN.com, March 21, 2020 (accessed April 4, 2020).