Showing posts with label
Aetna
.
Show all posts
Showing posts with label
Aetna
.
Show all posts
Monday, November 11, 2019
Perception-Based Healthy Reputational Capital as a Strategic Competitive Advantage: The Case of CVS Health
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In 2014, CVS drug-stores stopped selling tobacco products. The strategic choice rendered CVS Health more internally consistent on wellness...
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