How does a firm rebound from the toll taken in reputational
capital from a track-record of unethical practices? Paying $175 million to
settle accusations without admitting any wrongdoing, such as Wells Fargo did in
2012, does not suffice, but neither does merely admitting culpability without
real change going forward. The case of Wells Fargo may provide an explanation
for how reputation recovers.
The full essay is in Cases of Unethical Business, available in print and as an ebook at Amazon.com.
The full essay is in Cases of Unethical Business, available in print and as an ebook at Amazon.com.