In a public letter in February, 2017, Mark Zuckerberg,
founder and CEO of Facebook, linked his company’s product, the online social
network, to the societal and indeed global level in claiming that “progress now
requires humanity coming together not just as cities or nations, but also as a
global community.”[1]
The New York Times took this to mean that the CEO “stepped into the raging
debate about globalization.”[2] Taking sides in a political or cultural debate can both advance and harm a
business, hence the matter of the stepping
into is worthy of analysis in its own right.
The full essay is at "Facebook's Zuckerberg Opposing Trump?"
1. Mike
Isaac, “Facebook’s
Zuckerberg, Bucking Tide, Takes Public Stand Against Isolationism,” The New York Times, February 16, 2017.
2. Ibid.