A general or basic distrust of business can show through in charges that a particular company has just gone down an unethical path on the road to perdition. In such cases, the societal concern is not only applied to what a company is doing publically; the fear is also that a subterranean activity is also going on, which is unethical. The generalized distrust finds fertile ground in the dark recesses that are possible in private enterprise. For example, government regulators as well as some ethicists raised concerns about Facebook’s face-recognition feature when it came out. Specifically, the concern was not so much regarding the feature's stated purpose, but, rather, any other uses of the technology that the company was not divulging.
