Scripted "conversations" for employees. Some customers as "members," and the others "not." A larger cup of coffee being an "upgrade." It occurs to me that a blue collar worker would simply laugh in the face of a chain retail store employee using any of these misappropriations as if they were natural and fitting. That the rest of us don't laugh and the employees are not even likely to be aware of their own fakeness, much less stop it, tells me that modern society has to some extent adopted the corporate practice, even if tacitly. That is to say, many of us have been mindwashed into accepting fakeness as authentic in the public square.
The full essay has
been incorporated into (or swallowed up by) On
the Arrogance of False Entitlement: A Nietzschean Critique of Business Ethics
and Management, available in print and as an ebook at Amazon.