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Thursday, February 16, 2017

On the Value of Business-Societal Linkages: Facebook’s Zuckerberg Opposing President Trump?

In a public letter in February, 2017, Mark Zuckerberg, founder and CEO of Facebook, linked his company’s product, the online social network, to the societal and indeed global level in claiming that “progress now requires humanity coming together not just as cities or nations, but also as a global community.”[1] The New York Times took this to mean that the CEO “stepped into the raging debate about globalization.”[2] Taking sides in a political or cultural debate can both advance and harm a business, hence the matter of the stepping into is worthy of analysis in its own right.

1. Mike Isaac, “Facebook’s Zuckerberg, Bucking Tide, Takes Public Stand Against Isolationism,” The New York Times, February 16, 2017.
2. Ibid.