Five of the world’s largest tech companies—Google’s Alphabet, Amazon, Facebook, IBM, and Microsoft—had by September 2016 been working out the impact of artificial intelligence on jobs, transportation, and the general welfare. The basic intention was “to ensure that A.I. research is focused on benefiting people, not hurting them.” The underlying ethical theory is premised on a utilitarian consequentialism wherein benefit is maximized while harm is minimized. The ethics of whether the companies should be joining together when the aim is to forestall government regulation is less clear, given the checkered pass of industry self-regulation and the conflict of interest involved,
The full essay is at "Tech Industry Self-Regulation."
 John Markoff, “Devising Real Ethics for Artificial Intelligence,” The New York Times, September 2, 2016.