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Saturday, August 30, 2014

Behind the 2014 Summer Movie Flops: It’s the Narrative, Stupid

With box-office revenue in the U.S. and Canada expected to come in at only $3.9 billion for the summer of 2014, or 15% lower than the year before, and no film hitting $300 million domestically,[1] the question is whether the dip could be explained by a cycle or some larger, irreversible trend. I contend that two factors push the answer past the typical response that most of the movie franchises would be out in force in the summer of 2015.

 The complete essay is at “Behind the 2014 Summer Movie Flops



[1] Andrew Hart, “Film Industry Has Worst Summer Since 1997,” The Huffington Post, August 29, 2014.