Monday, April 25, 2011

Going to Work: Is Money the Exclusive Motive?

In the month before the Oscars, Turner Classic Movies runs films under the promo, "Thirty One Days of Oscar."  Interestingly, in promoting this series, the network reminds viewers to watch the Oscars on another network.  Although the strategy could be that if people watch the Oscars, they will be more likely to watch TCM, it could also be that the people who operate TCM really do love movies and they are not bothered at all by viewers going to another network to view the gold standard of cinema: the Oscars. In other words, it could be that a passion for film trumps the incessant drive for more profit (i.e., greed) that typically occupies the attention of business managers. I submit that this is rare in business. 


The full essay is at "Going to Work."